The Queen's Plate Stakes is the Albany Stakes of Canada with the added bonus of being called a "classic" and ten times the purse, but at the end of the day, it's a race restricted to three-year-olds bred in Canada just as the Albany is for three-year-olds bred in New York.
That hasn't stopped heaps of praise being being poured over Inglorious, the Hennessy filly who defeated 16 males to win Canada's most prestigious race. Some compared her to Rachel Alexandra, others salivated at the thought of an Inglorious showdown with top older females Blind Luck and Havre de Grace in the Breeders' Cup Ladies' Classic; many have already referred to her as "great"--a sensational reverie considering she has yet to win a graded stake and losses behind Kathmanblu and Daisy Devine don't inspire considering that duo is a combined 0-for-5 since defeating Inglorious.
But the point of this post isn't that a winner of restricted stakes is overhyped, it's that she's receiving any hype at all, and Adam Hickman of Horse Racing Nation deserves tremendous kudos for playing a large role in making that happen.
Adam Hickman has worked tirelessly in the social media universe to get the word out on the Queen's Plate. He sparked thought-provoking conversations on Twitter regarding class and handicapping the race, he got bloggers talking about the race well in advance, and discussed in an engaging way the fun Woodbine had in store for those on track.
I've been waiting for awhile for someone to really wow me with its social media concerning a single event. NYRA, Keeneland, and Del Mar each have tremendous presences on a day-in-day-out basis, but Hickman's concentrated campaign on the Queen's Plate was the first I can remember that produced such a noticeable spike in attention for a single event.
My only negative criticism is that Adam didn't sell himself well enough. When I originally wrote this post I thought Adam worked for Woodbine, but he's with Horse Racing Nation, something I should have known by now given that I've absorbed his tweets with a ravenous appetite the past week.
Woodbine should also work on its search engine optimization since a Google search for QUEEN'S PLATE STAKES does not return Woodbine in the top ten, though Queen's Plate Woodbine has the race's page right on top.
Woodbine should also work on its search engine optimization since a Google search for QUEEN'S PLATE STAKES does not return Woodbine in the top ten, though Queen's Plate Woodbine has the race's page right on top.


